|Courtesy: Zaura Models Composite|
Photo: Alexo Picture
Wardrobe: Pret A Porter by Barli Asmara
After the strict prohibition in public and numerous government institutions, now hijab has become national symbol of Muslim women’s empowerment in Indonesia. From a marginalized fashion to a popular fashion, modest clothing has brought many Muslim women into the spotlight and attracted many youths to wear Hijab with pride. Hijab fashion is not only accepted but also become the new norm for Indonesia fashion industry. When Nike and Dolce Gabbana participated in this fashion trend, it marked a significant turning point in global market. This is a great momentum for Indonesia Muslim Fashion Industry to welcome the market’s demand and also a challenge to compete with multi-national companies in own country.
Nowadays, there are a lots of e-commerce companies (Hijup, Hijabenka, Zalora, etc) that providing services in selling modest fashion clothing. They have emerged at the right moment when online business and Muslim fashion arose. All those e-commerce companies have contributed positively for Muslim women and especially for Indonesia in strengthening the country’s position as a center of international Muslim fashion trend. Moreover, this condition has brought together designers and their passionate consumers in dynamic virtual market.
Now, Indonesian people can experience the convenience of buying and selling easily through online interaction. Therefore, their need of various modest clothes can be fulfilled satisfactorily. In a 1966’s interview titled “Fashion and The Social Sciences”, Roland Barthes, renowned scholar in linguistics said that fashion represented rhythm and time. Today, The emergence of e-commerce companies in Modest Fashion industry represented the rhythm of women’s emancipation at the time of rising value of modesty and Islamic religious peaceful expression.